Choosing a Domain Name
What’s in a domain name? Your domain name is going to be integral to your brand, and a good one will help people to remember and return to your site. It’s probably more important for your domain to be memorable and brandable than for it to be relevant to your subject matter. If it can be both that’s just icing on the cake, but don’t get too hung up on relevance or keywords. According to Christopher Heng at thesitewizard.com your site should be named after your domain, and I completely agree.
Here are a few guidelines to help you choose a domain name:
- Unless you are targeting traffic outside of the United States Try to get a .com domain if at all possible - it’s the standard at this time and some American users will insist on typing in .com and will have trouble finding your site if you use another TLD. Even worse the site that they do find will be your competitor with the .com domain. [Read more →]












